- Joined
- Jan 29, 2013
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- 8,018
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Interesting commercials but here's my view: it is an attempt to bring piety back to Evangelicalism or perhaps a tool to whitewash it's actions and intents.
In the Super Bowl ads, the producers used characters of power to wash the feet of those who are oppressed (primarily those ostracized by Christian Nationalists).
The police officer, the pro-life protestor, the priest, etc. It is the groups that are doing the oppression that are being framed as behaving "most like Jesus" in these commercials.
Why wasn't the lady in the hijab or the queer person washing feet? Because they cannot be like Jesus and groups like HeGetsUs can't believe these folks have the ability to be Christlike as their individual person.
Isn't the messaging that Christians shouldn’t be persecuting other people a good thing good? Sure is, but in doing so it still establishes a distinct line between the heroes (generally but not exclusively the stereotypical white cis Christian) and the villains - those who need "salvation". It implies that it is the LGBTQ community, the woman accessing the women's clinic and the Muslims are the ones who needs to repent.
The financial backers of this message has an agenda and they have shown their true colors despite this campaign. But why do this? They want to attract such communities so they have the opportunity to change them to be like they are. It is about religious, sexual and even ethnic colonization using "tender propaganda".
It is extremely insidious and in my perisomal opinion, in opposition to the love Jesus taught and demonstrated.
In the Super Bowl ads, the producers used characters of power to wash the feet of those who are oppressed (primarily those ostracized by Christian Nationalists).
The police officer, the pro-life protestor, the priest, etc. It is the groups that are doing the oppression that are being framed as behaving "most like Jesus" in these commercials.
Why wasn't the lady in the hijab or the queer person washing feet? Because they cannot be like Jesus and groups like HeGetsUs can't believe these folks have the ability to be Christlike as their individual person.
Isn't the messaging that Christians shouldn’t be persecuting other people a good thing good? Sure is, but in doing so it still establishes a distinct line between the heroes (generally but not exclusively the stereotypical white cis Christian) and the villains - those who need "salvation". It implies that it is the LGBTQ community, the woman accessing the women's clinic and the Muslims are the ones who needs to repent.
The financial backers of this message has an agenda and they have shown their true colors despite this campaign. But why do this? They want to attract such communities so they have the opportunity to change them to be like they are. It is about religious, sexual and even ethnic colonization using "tender propaganda".
It is extremely insidious and in my perisomal opinion, in opposition to the love Jesus taught and demonstrated.