Reagan was a brilliant orator, and of course he was a former Hollywood actor, so he had good training. Carter was good as a speaker, but in more of a rustic, neighborly farm boy sort of way. He really couldn’t hold a candle next to Reagan’s ability. Given that, I’ve always found it surprising that Reagan couldn’t get past Ford when he ran for president in ‘76, especially since Carter defeated Ford. Stranger yet, Ford was never elected president or vice president, so he really didn’t have the incumbency thing working for him either. (He’s the only person to become president without ever being elected as president or VP).